Privacy policy

Last updated: February 16, 2026

1) Overview

Keptwild is a brand operated by Washerbear, LLC, a Florida limited liability company (“Keptwild,” “we,” “us,” or “our”). We operate this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is hosted on Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

2) Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household. Personal information does not include information that has been de-identified or aggregated so it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

A. Contact details

Name, email address, phone number, billing address, shipping address.

B. Account information

Account credentials (such as username and password), preferences and settings (if you create an account).

C. Order and transaction information

Items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel; past transactions; order notes and fulfillment details.

D. Payment information

Payment confirmation and transactional payment details. Important: Payment card information is typically processed by Shopify and/or Shopify’s payment processors. We do not receive full payment card numbers in plain form.

E. Communications

Information you provide when you contact us (for example, customer support inquiries, emails, texts, or other messages).

F. Device and usage information

IP address, device identifiers, browser type, network connection information, and information about how you interact with the Services (such as pages viewed and time spent), including via cookies and similar technologies.

3) Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you (for example, when you place an order, create an account, sign up for emails or texts, fill out a form, or contact us)

  • Automatically through the Services and your device (for example, through cookies, pixels, log files, and similar technologies)

  • From service providers who help us operate the Services (for example, ecommerce hosting, payment processing, analytics, shipping, customer support, communications tools)

  • From partners and third parties in connection with advertising and analytics (as permitted by law and your settings). This does not include sharing your mobile phone number with third parties for their own marketing purposes.

4) How We Use Personal Information

We use personal information for the following business and commercial purposes, depending on how you interact with the Services:

A. Provide, tailor, and improve the Services

To process orders and payments, fulfill and ship orders, manage returns/exchanges, communicate about your order, maintain your account, remember your preferences, provide customer support, troubleshoot, and improve site functionality and user experience.

B. Marketing and advertising

To send promotional communications (such as email or text marketing if you opt in) and to show you ads that may be relevant to your interests, including based on activity on the Services.

C. Security and fraud prevention

To authenticate accounts, maintain the security of the Services, detect and prevent fraud, illegal activity, and misuse, and protect our business and customers.

D. Communicate with you

To respond to inquiries, provide support, and maintain our relationship with you.

E. Legal and compliance

To comply with law, respond to lawful requests, enforce our policies, and establish, exercise, or defend legal claims.

5) Text Messaging (SMS/MMS)

If you opt in to receive SMS/MMS from us, we may use your mobile number and messaging information to send messages you request or consent to receive, including customer service and order-related communications (such as order confirmations, shipping updates, and support), and promotional messages if you separately opt in to marketing texts.

  • Opt-in: You opt in by providing your number and consenting through checkout, a form, a sign-up prompt, or by initiating a text conversation with us.

  • Opt-out: You can opt out at any time by replying STOP to any message. You may receive one final message confirming your opt-out.

  • Help: Reply HELP, or contact us at charlie@washerbear.com or (352) 534-5152.

  • Message and data rates: Message and data rates may apply. Message frequency varies.

  • Delivery: Carriers are not liable for delayed or undelivered messages, and we do not guarantee delivery timing.

  • No sale of phone numbers: We do not sell your phone number. We may share your number and messaging data with service providers who help deliver messages (communications platforms), solely to provide the messaging service.

6) How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

A. Service providers

We share information with vendors that help us operate the Services (for example, ecommerce hosting, payment processing, analytics, customer support, communications tools, fulfillment, and shipping).

B. Advertising and marketing partners

We may share certain information (such as device identifiers, cookies, and browsing/activity data) with marketing and advertising partners to provide marketing services and show you advertisements. We do not share or sell mobile phone numbers to third parties for their own marketing or advertising purposes.

C. With your direction or consent

We may share information when you direct us to do so (for example, to ship an order, or when you use third-party integrations).

D. Corporate transactions

We may disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all business assets.

E. Legal and protection

We may disclose information to comply with law, respond to legal process, enforce our policies, or protect the Services, our rights, and the rights of others.

7) Relationship with Shopify

Our store is hosted on Shopify. Shopify collects and processes information about your access to and use of the Services to provide and improve Shopify’s platform and the Services. Information you submit to the Services is shared with Shopify and may be shared with Shopify’s affiliated entities and service providers as needed to provide the Services.

Shopify may also offer “enhanced” features that use data from your interactions with our store and with Shopify. In such cases, Shopify may act as an independent controller for certain processing activities, including handling certain privacy requests related to that processing.

8) Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate the Services, remember preferences, understand usage, and support advertising and analytics. You can control cookies through your browser settings and, where available, through on-site cookie controls.

Some jurisdictions recognize privacy preference signals (such as Global Privacy Control). If we detect a recognized opt-out preference signal, we will make reasonable efforts to apply it for that browser/device where required by applicable law.

9) Third-Party Websites and Links

The Services may link to third-party websites or platforms. We do not control and are not responsible for the privacy or security practices of third parties. If you visit third-party sites, review their privacy policies and terms.

10) Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

11) Security and Retention

No security measures are perfect, and we cannot guarantee absolute security. We recommend that you do not send sensitive information through unsecured channels.

We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business needs.

12) Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, which may include:

  • Access / Know what personal information we have about you

  • Delete personal information

  • Correct inaccurate personal information

  • Portability (receive a copy of certain information)

  • Opt out of certain targeted advertising, and in some jurisdictions, the “sale” or “sharing” of personal information (as those terms may be defined by law)

Managing communications

  • Email marketing: You can unsubscribe at any time using the link in our emails.

  • Text marketing: Reply STOP to opt out.

Exercising your rights

To submit a request, contact us using the information in the “Contact” section below. We may need to verify your identity before fulfilling certain requests. You will not be discriminated against for exercising your rights.

You may also be able to exercise certain rights through Shopify’s privacy tools for data Shopify processes.

13) U.S.-Only Store; International Visitors

We operate and sell within the United States only. If you access the Services from outside the U.S., your information may be processed in the United States and other locations where Shopify and our service providers operate.

14) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated Privacy Policy and revise the “Last updated” date.

15) Contact

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:

Keptwild (a brand of Washerbear, LLC)
7603 NW 53rd Way
Gainesville, FL 32653
United States
Phone: (352) 534-5152
Email: charlie@washerbear.com